Before any execution, a full groundwork was laid to ensure the brand was built on insight rather than guesswork.

• Conducted market research to understand demand, competitor landscape, and international golfer travel behavior

• Defined target audience profiles and ideal customer journey for international golf travelers visiting Thailand

• Developed brand positioning, identifying the unique angles that would make Taigolf stand out in a crowded market

• Created a go-to-market plan covering channels, messaging, and priority order for brand launch

2.1 Social Media Management

Managed and grew Taigolf's presence across Facebook and Instagram with a structured monthly content strategy - covering photo posts, video content, and long-form articles.

• Created and executed monthly content calendars aligned with golf seasons and international travel patterns

• Produced image posts, short-form videos, and long-form blog-style content across platforms

• Maintained consistent brand voice and visual identity across all channels

2.2 Website, SEO & Content Marketing

Built, maintained, and continuously optimized the Taigolf website and landing pages. Published blog content to improve both traditional search rankings and AI-powered recommendation visibility.

• Created and optimized landing pages tailored to high-intent international golf travelers

• Published SEO-focused blog content targeting relevant keywords with strong search intent

• Optimized content for AI search recommendations (ChatGPT, Perplexity, Google AI Overviews)

• Monitored performance via Google Analytics 4 and Search Console; iteratively improved content

2.3 Paid Ads - Meta & Google

Planned and ran paid campaigns on Meta (Facebook/Instagram) and Google to generate qualified leads. Built full tracking and analytics infrastructure to support data-driven optimization and remarketing.

• Set up Meta Pixel, Google Tag Manager, and GA4 for end-to-end conversion tracking

• Designed and ran Meta Ads and Google Ads targeting international golfers planning Thailand trips

• Created remarketing audiences based on website behavior and engagement signals

• Continuously optimized based on cost-per-lead, audience performance, and ad creative data

Beyond marketing, the work extended into how the business converted interest into revenue - refining the product offering and building internal systems to handle growth efficiently.

• Restructured golf tour packages with updated pricing strategy and modernized presentation

• Rewrote and redesigned the quotation format - cleaner, more professional, easier for customers to understand

• Built an internal quotation system to automate and streamline the proposal creation process

• Reduced manual workload and turnaround time, allowing the team to handle more leads without hiring